Dec 13, 2018
In the retail world, "POP" is used to refer to point-of-purchase advertising displays. POP displays can take various forms, including shelf-mounted signs, hanging posters, and more. Since an estimated 70% of purchase decisions are made within the retail store itself, effective POP displays can have a dramatic impact on sales for a particular product category or brand. Recently, static signs have begun to give way to electronic, dynamically updated point-of-purchase displays that present targeted product information, instant coupons, and more. The software used to control these dynamic POP displays typically allows for near-real time content updates, allowing brand managers to run instant marketing experiments, geographically targeted promotions campaigns, and more.
Hangzhou Fulinde Display Manufacturer
Add:No.17 Xingfa Road,Xingqiao Street,Yuhang,Hangzhou,Zhejiang
Tel:+86-571-86238578
Fax:+86-571-86161891
Ph:+8615088781033
E-mail:christineho@fuldpop.com.cn
+86-571-86238578
No.17 Xingfa Road, Xingqiao Street, Yuhang, Hangzhou, Zhejiang, China
