Second, The Main Characteristics Of Supermarket Shelf Community Marketing?

The main characteristics of the community are segregation and interest. That is to say, it is different from fan economy, one is centralized, the other is decentralized.

Community economy is not only dominated by enterprises, but also contains a diversified supermarket shelf business form, which takes the Internet as the carrier of cross-temporal, spatial and regional ecosystems. The supermarket shelf business form dominated by users can obtain high value and transaction cost of supermarket shelf.