Sep 14, 2019
The reason why the community exists is to give the minority groups a sense of existence and belonging. Why are many small supermarket shelves difficult to sell under mass marketing? Because the shelves of small supermarkets are not enough to support channels and mass communication, people and consumers are dispersed, communities can quickly catch accurate consumers, but community coherence and purpose can be achieved with the help of social platforms. Especially the minority consumer groups, promote channel sales, fission, and eventually even drive the consumer trend of the masses.
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